Welcome to Heartland Alliance of America! The Association for Rural Americans

The Heartland Alliance of America is a Not-For-Profit association marketed through Farm and Ranch Healthcare, Inc. and this website. The current portfolio includes more than 75 money-saving programs and services. All membership dues are used for the administration of member services as well as marketing, advertising, and promotion of Heartland Alliance of America.



Red Steagall is the executive director of HAA. You can learn more about Red by visiting his website at: www.redsteagall.com or www.cowboycorner.com.

If you are interested in becoming an agent for Heartland, please fill out our prospective agents inquiry form to learn more about our opportunities.

Click here to find out more about the $10,000 Group Life Insurance Policy.

Click here to find out more about the new $20,000 Group Life Insurance Policy.


Please note that this is not insurance, and Heartland does not make payments directly to service providers. You are obligated to pay for all healthcare services. This is a discount program, and discounts are available at participating providers. The program is administered by CAREINGTON International Corporation, 7400 Gaylord Parkway, Frisco, TX 75034. The program and its administrators are not responsible for providing service, nor do they guarantee the quality of service. For a list of participating providers, please call (800) 992-8044, or for:

  • PHCS hospitals, go to: www.phcs.com
  • SavRX, go to: www.savrx.com

Heartland Alliance of America membership dues are totally refundable within 30 days of receipt of the membership